5 ways to make your business more sustainable
I do realise there is a slight oxymoron when the word sustainability and business are in the same sentence. The current business models commonly define success by producing more, selling more, and making more. This way of business is not at all sustainable and is creating a lot of harm to our environment.
5 ways going green is good for business
Sustainability, in the true essence of the word, means ‘the capacity to endure’. Creating a sustainable business is developing one that is resilient and built to thrive long-term. Your products and services, and your business practices will allow the planet to thrive long-term too. You’re in it for the long run.
The rise of the conscious business
Times are certainly changing. We live in a world where we have never been more connected, empowered and aware. So aware, in fact, that it has become impossible to ignore the environmental degradation arising from decades of prioritising profit. It is becoming more apparent that we are facing significant issues as a society. As we enter into this age of hyper-awareness, we see the rise of the conscious consumer.
How to create a colour pallet for your brand
Colour is a powerful marketing tool that can evoke emotion, send messages and carry meaning about your brand. It helps give personality to your business. Colour is such a simple and effective way to connect with your customer and help make your branding memorable. It is worth spending the time to choose it carefully.
The Branding Process: Our Approach
Our brand development process will stretch you beyond good looks to give you a powerful and strategy driven brand identity that is tailored to speak to your ideal audience.
How to design a Homepage that Sells
It takes a user less than a second to decide whether or not they will stay on your website. A great homepage will make the right first impression with your potential customers, quickly introduce them to your product or service, and entice them to stay and explore further.
Building a Strong Brand for Small Businesses
Branding is the most powerful marketing tool you can use. Your brand is the face of your business, it is how you stand out from the crowd. Building a strong brand builds credibility and trust with your customers. Branding is what entices them in and builds loyalty.
The Power of Illustration
Illustration can be a very powerful tool for marketing your brand. Strategic illustration catches your attention, keeps you engaged and stays in your memory. With more and more brands competing to be heard, it has become crucial for brands to make an impactful and memorable impression on potential customers and form a true connection.
How to decide on a logo
A logo is one of the most essential elements of your brand. It needs to be appealing, memorable and speaks volumes about your business. It needs to support the brand, its name, and the purpose, all the while communicating to the target audience. It can be so hard to know what to choose. It can also be hard to be objective and choose what is best for your business. So, how do you know what is the right logo for your brand?
What is branding and why do I need it?
Branding is the emotional experience, the gut feeling that your customer has about your business. Branding goes beyond the logo and refers to all actions done to position your brand and connect with your customer. Branding is personal, it’s about tapping into the emotional values and building a relationship with your customer.