Illustration can be a very powerful tool for marketing your brand. Strategic illustration catches your attention, keeps you engaged and stays in your memory. With more and more brands competing to be heard, it has become crucial for brands to make an impactful and memorable impression on potential customers and form a true connection.

In this blog post I’m outlining three key benefits of using bespoke illustration as part of your branding strategy:

1. Illustration humanises your brand

In our digital world, it is now so important to incorporate a human element into your brand. These days, we are more likely to encounter a piece of technology than a person in a store or on the phone. Businesses need to incorporate a human element to keep customers connected. With illustration you can create personality, communicate human emotions, tell stories and be more accessible.

Illustrations are often playful, stylised graphics that help your business appear more friendly and communicate your message more organically. Hand-drawn illustrations are also a beautiful way to reflect the hand-made thought behind your brand. It communicates a message that care was taken with the product rather than simply being mass produced.

2. Illustration can simplify your key message

Illustration can communicate your brand message more clearly that words. Our brains process images 60,00 times faster than text. They can convey a concept, idea, or feeling in a simple yet abstract way that sends a message and story effectively. Not only can it effectively communicate your brand message, but it can also symbolise and evoke a lifestyle and identity that people can relate to.

Consumers expect more from a brand than ever before. Visual marketing is becoming more important because it offers rich storytelling. With a consistent and dynamic artwork running through your brand that is used in different ways, your brand has more depth, versatility and more reasons for your consumer to stay engaged and develop deeper connections with your brand.

3. Stand out and be remembered

In such a busy marketplace illustration is a wonderful technique to help you be remembered for your unique points of difference. Using illustrations that are completely unique to your brand will help you become easier to recognise, remembered, stand out from the crowd and be seen as more trustworthy.

Research has shown that people only remember about 10% of marketing information they see. However, when that information is paired with visuals, the recall jumps to 65%. This means a bespoke illustration can make people over six times more likely to recall your brand or your call to action in your marketing message.

The power of illustration can communicate your brand’s message in an instant. Illustrations add flexibility to your brand system, providing a diverse toolkit for a variety of applications on and offline. The result is a dynamic, engaging and impactful brand.

Branded illustration can be incorporated into websites, product design, packaging, presentations, ads, emails, social media, infographics and branding collateral. This means your investment in a bespoke design provides both brand cohesion as well as value for money as it is continually reused.

If you’d like to have a chat with The Concept Parlour about commissioning an original, hand drawn illustration to represent your business, send me a message.

Ella x

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