Motel de la Mer

Brand Identity | Logo Design | Branded Collateral

Motel de la Mer required a rebrand that modernised their existing branding. The result referenced the Art Deco influence of the Marine Parade motel while bringing in the French influence with the script typography. The illustration of Cape Kidnappers brings in a soft touch to balance the structured type.

The rebrand included new signs for the Motel, business cards, letterheads, compliment slips, email signatures, social media templates & a complete brand style guide,